As social media, transparency and two-way conversations become the norm, many organizations are racing to develop a social media policy that governs who does what, what's OK (and not OK) to say on behalf of the org, and how to handle sticky situations. But even more than legislating these details, the process of creating such a policy can help you and other leaders in your organization engage in important discussions that will mature your organizational culture and help you be better positioned to take advantage of the tools and opportunities at your disposal.
Together, Idealware and Darim Online have created a Social Media Policy Workbook to facilitate this process (and help you create a customized and valuable policy). In this session we'll explore why the process (not just the product) is so important, how to make these conversations productive and strategic (and dare we say fun?), and why a social media policy is an important milestone of digital maturity. All participants in the session will receive a free copy of the newly released Social Media Policy Workbook.
1. Understand the benefits of the process of creating a social media policy
2. Learn how to start and engage in the process in your own org
3. Learn from case studies of organizations (of all sizes and tech savvy) who have done it well.