Whether your email marketing program is just getting started or already mature, you need to keep track of key metrics to make sure your email program is performing to its full potential. We'll cover the back-to-basics of successful email marketing including audience surveys and demographics, improving CTR, benchmarking yourself, open rates, and list "churn."

Session Takeaways

1. When do you need to survey your email subscribers?
2. Three lightweight ways to make sure you're constantly improving.
3. Ways to engage staff beyond the marketing team.